How to Set Up PayPal for a NonProfit & Accept Donations via Facebook

This week I was trying to help a local Nonprofit organization set up a paypal account so that we could enable them to accept donations online.  They already have a merchant services account for credit card transactions, which is probably charging them far more than...

What Moves the Big Rocks in Social Media?

A simple analogy to help understand the importance of utilizing social media tools like twitter or facebook.  Small or even micro-conversations may seem to go against the grain of the 80/20 rule. With that in mind we might ask ourselves if social media allows us...

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