Rand Fisken from MOZ lays out in this 10 minute video a number of misconceptions about content marketing. This is a great in depth, yet short talk covering the cycle of individual pieces of content, how they are marketed socially and how to holistically balance expectations, strategy, planning and execution to get realistic results.
10 Min Video clears up Content Marketing Misconceptions adds balance for 2017 fm @RandFish via @Moz
