Warren and I talk about the startup trends taking shape this year as VC’s in Silicon Valley shift their focus to Beauty Tech and Banks and Financial firms on the East coast shift towards Financial Tech. We briefly review past trends in tech as they have focused...
Streamed live on Jun 10, 2014 Definition of Influence, Should I be an influencer, Should I advertise through influencers Some specific topics: Should you engage or target conversations with influencers? Who is influencing your customers? Some related tools: Use...
In this episode +Warren Whitlock and +Brett Bumeter talk about recycling old content and tips for engaging people on twitter with that old content. Evergreen is the word! #fadedblog #evergreen #evergreencontent #twitter #tweet #contentstrategy ...
We continue to explore the shortcuts to more #engagement for a show like ZetaMining.. Today’s focus is a blog post from +Copyblogger written by +Vanessa Van Edwards entitled “6 Nonverbal Hacks for Your Website So it Captures Attention and Converts”...
Seth Godin book on Monkey Brain (The Big Red Fez – http://amzn.to/1giYjJd ) gist ( if you set two bones equidistant from a dog, the dog won’t know which one to pick.) ex. things that make people stall and not convert Many websites have twice as many...
Why speed is important on websites these days? The average website takes 13 seconds to load and the average mobile visitor gives up and goes somewhere else if a site doesn’t load in 3! Obviously, we all have a lot to do to salvage traffic, visitors and...
